ABOUT US
Imperial Beverage is a long-standing member of the Michigan beverage distribution community. Established in 1933 after the repeal of prohibition and purchased by Kalamazoo’s Cekola family in 1984, Imperial has grown from a one county beer distributor to a top 10 statewide beer, wine & spirits wholesaler. With 350 employees and 4 locations in Kalamazoo, Livonia, Traverse City and Ishpeming, Imperial provides statewide coverage that serves every Michigan County, every week, all year long.
Our Vision
Helping People Succeed
Our Purpose
Delivering Exceptional Experiences
Our Commitment
Build a Winning Team
What makes us unique?
Michigan's Only Statewide Beer, Wine, Spirits, & Non-Alcoholic Distributor
Diverse & Innovative Products
Michigan Family Owned & Operated
Customized Point of Sale Shipped With Your Order
Knowledgeable People
Proven Process
We start every new account relationship with an initial interview and then throughout our relationship we provide consistent sales calls, accurate delivery, and consumer engagement.
Initial interview
Introduction to Imperial
Point of difference
Portfolio review of all segments
How can we improve your beverage selections?
Can we have a win-win relationship?
Awards
Craft Beer Distributor of the Year 2010
Tasters Guild Associate of the Year 2012
American Cider Association
Cider Excellence Award
Best Distributor Midwest: 2020
Los Cinco Fantasticos
Top 5 USA Distributor of Finca Decero: 2018
Merchant Du Vin
Distributor of the Year: 2015 & 2016
Wente Distributor Awards
Distributor of the Year: 2002
Legacy Award, Tier 2: 2012
Legacy Award, Tier 1: 2016, 2017, 2021
West Michigan’s Best & Brightest Companies to Work For
2017, 2018, 2019, 2020, 2022, 2023
Metro Detroit’s Best & Brightest Companies to Work For
2018, 2019, 2020, 2022
Southwest Michigan’s Wonderful Workplaces
2020
Memberships
