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Raising The Bar
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Happening Now at Imperial Beverage...

Inaugural event brings together Craft Beer lovers in Grand Rapids
One can hardly live in Michigan without knowing of the market wave that is craft beer.  And in Grand Rapids, the brewing community can boast Beer City USA, and among the 10 Best Beer Towns (USA Today).  With more than a dozen craft breweries in our metropolitan area and entities dedicated to promoting Grand Rapids as a craft beer destination, it was only a matter of time before new craft beer events came to exist.  Imperial is proud to be a part of it! Read More >

April is Michigan Wine Month!
In April 2013, Governor Rick Snyder declared April to be Michigan Wine Month to honor Michigan’s wide selection of quality wines and the wine industry’s significant contribution to the economy.
April is also a great month to kick off winery touring. The state has 4 AVAs (Accredited Viticultural Areas) and several wine trails to visit, attracting more than 1 million visitors to tasting rooms each year. Travelers can benefit from off-season rates and overnight packages at hotels and B&Bs near wine country. Tasting rooms are often less busy in the spring, and tasting room staff are delighted to provide visitors with extra attention. Read More

Imperial Beverage expands its presence in Northern Michigan to grow with Short's Brewing Company
Having worked together since Short’s opened its doors in 2004, Imperial Beverage and Short’s have put in place a combined growth plan. With Short’s commitment to remaining “Michigan Only, Michigan Forever,” this plan significantly increases the presence of both Imperial Beverage and Short’s Brewing Company in Northern Michigan.  This expansion is particularly important as Short’s begins to distribute its newest brand, Starcut Cider, throughout the state. Read More >

Wine Spectator Top 100 features Numerous Imperial Products
As is the case with all major industry publications, Imperial loves seeing our terrific brands get the recognition they deserve.  But even more exciting is when we see a list generated by a Wine Spectator, arguably among the most reputable raters of wines in the industry, name a series of products in their top hundred recommendations that contain so very many selections from the Imperial Beverage portfolio. Read More >

Charles Smith and his "Modernist Project”
Growing up just outside of Sacramento, California, in the foothills of the Sierra Nevada Mountains, Charles Smith began craving worldly travel at a young age due to his Welsh mother and French father. But as a young adult, his gypsy spirit took force and in time, Charles’ rock bands and concert tours management career took him throughout Europe. Wining and dining while on the road became a catalyst for his passion of wine, which ultimately triggered the professional move to winemaker. Read More >

Imperial Beverage Takes the Lead on Michigan Beer Weeks
Imperial Beverage, supplier of craft beer, fine wine, and nonalcoholic beverages to the State of Michigan, has, in recent years, become the go-to organizer for area beer weeks. Quick to admit that this wasn’t their original intent, the team at Imperial is pleased where this winding road has led. Read More >

Imperial Beverage expands Vintus portfolio
Coming May 2, 2014 to the Imperial Beverage portfolio are two new brands from Vintus: Ayala and Heartland. Read More >

Happening Now Archives >


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