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Happening Now at Imperial Beverage...

Imperial Beverage has a New Proven Process
At Imperial Beverage, our Proven Process isn't just a document. It's how we live, and how our business functions. It's like a checklist of sorts—our report card. Are we living up to what we said we'd do for each of our customers?

Periodically, we review and revise this document to be sure that it best reflects our customers' changing needs. Just such a revision has taken place recently. Try the link below. Use it to learn how we assess customer needs, build identity in their business, and work to grow their businesses through the unique beverage products we sell. Proven Process 2013 >

Recent Articles
Imperial Announces New Brand for Statewide Distribution
Imperial is excited to release, for the first time ever in Michigan, a new craft beer brand. Finch's Beer Co., which hails from Chicago, Illinois, will offer three terrific flagship brews as stock items. Read More>

Chains Make Impact on Craft Beer Growth

Short's Brewing and others cited as growth models
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BRIEF: Quinta do Noval: Producer of the year 2011

At the "Portugese Wine Oscars" a few weeks ago, Quinta do Noval was named the Port producer of the year, a great honor.


Breweries Target Women with New Tastes
Source: FT / Alan Rappeport in New York / Mar 7, 2012
Big beer companies are increasingly targeting women with new flavours and fewer calories as they look to claw back sales that have been lost to spirits and wine. Peter Swinburn, chief executive of Molson Coors, said that brewers have been doing a bad job at targeting the "girls' night out"...
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Symphony IRI Releases data from Study of the Wine Consumer
Symphony IRI, a Chicago based analysis firm focused on consumer packaged goods, has recently released their predictions for the future of the wine industry, based on a recent study of the wine consumer.  Predicting stability and growth for wine as a market segment, the findings are promising.
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PlumpJack acquires Steltzner Property
PlumpJack Group, a California-based wine and hospitality company, has acquired the Steltzner Vineyards property in Stags Leap district of Napa Valley.
Read More >

Chardonnay Celebrates 100 years in the US
Chardonnay, the world's most popular white wine, dates back centuries, but it owes much of its history in the United States to a winemaker who planted the grape in California 100 years ago.

Ernest Wente, of the family-owned Wente Vineyards east of San Francisco, brought cuttings from Montpelier, France in 1912 and planted them in California.Now, although worldwide there are 34 clones of Chardonnay, most of the Chardonnay produced in California is from the Wente clone."Nobody really thought about the great white grape of Burgundy being planted here," said Carolyn Wente, a fourth generation member of the family who heads the winery that was established in 1883."Now 75 percent of all the Chardonnay planted in California is Clone 4 -- the Wente Clone," she added.

Wente Named Wine Enthusiast's Winery of the Year
Wente Family Estates has been named Wine Enthusiast Magazine’s American Winery of the Year. Wente Family Estates, which comprises Wente Vineyards, Murrieta’s Well, Tamas Estates and their most recent brand release, entwine...
Read More >

Craft Beer Lovers Unite to "Keep it Local"
Contributed by IB Staff Writer Matthew J. Scott
As a beer lover, eco-friendly decisions come easy when choosing locally brewed beer. Residing in one of the leading micro-brew producing states in the country....
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Imperial Mindful of Environment in Decision Making
In this time of "buy local" campaigns, increased sustainability efforts, and an increased awareness of how our actions impact our invironment, we are especially cognizant of how our work impacts the communities we serve and the fine state we call home.
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New York Times names Quivira Among Notable Sauvignon Blancs
"We saw it, too...the 2009 Quivira from Fig Tree Vineyard in the Dry Creek Valley of Sonoma, which combined ripe California fruit flavors with an enticing texture..."
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Rogue uses Hops in Unique Way
In a “collaboration of crafts”, Rogue Ales has initiated an inventive new selection: cheese. Partnering with Rogue Creamery, Rogue Ales & Spirits has released the first in a series of 2009 Bintage Cheddar and TouVelle cheeses, made with hop varieties from the micro-hopyard at Rogue...
Read More >


Wine Sales Make a Comeback in off-Premise Locations
Chicago-based SymphonyIRI Group reports remarkable comebacks for the wine segment (by volume, year to date through May 15, 2011.) In food, drug, and convenience stores, which represents a third of U.S. wine sales, performance grew 4.7% over the same period in 2010. Among the top performers are listed the expected approachable and affordable wines. Among the top twenty...
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Imperial Makes Plans for Expansion Move
May 27, 2011--Imperial Beverage, a stateside distributor of beer, wine, and nonalcoholic beverages headquartered in Kalamazoo, has moving plans. "Our current Manchester Road facility is bursting at the seams," said President Joe Cekola.
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All the Buzz about Honey Beers

May, 2011--With the increase in public awareness about the Colony Collapse Disorder and the local bee population, so comes the public demand...
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Imperial Beverage Celebrates 10 Years of State-wide Service

First quarter, 2011 is a special one for leaders at Kalamazoo-based...
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