Exciting things are just around the corner
Successful Beer Week Model Expands Coverage to
Ypsilanti and Ann Arbor
Craft Beer is everywhere, it seems, and the cities of Ypsilanti and Ann Arbor will soon be host to Michigan’s next Beer Week. Slated for August 1-9, 2014, Ypsi-Arbor Beer Week will feature craft beer events in area restaurants, bars, and retail establishments. Read More >
Imperial Beverage brings Fort Collins Brewing to Michigan
As of December, 2011, Imperial Beverage will distribute a new brand state-wide. Fort Collins Brewing Company, of Ft. Collins, Colorado, will first offer draft products in the state, comprising Chocolate Stout, Pomegranate Wheat, and Rocky Mountain IPA. Their variety pack, called the “Brewer’s Lunchbox” will be available in December also.
Additional packages will come to the Michigan market in February 2012, and will include the full line of 6 packs offered, and select, specialty 1/6 barrels.
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Zymurgy Magazine Releases List of Best Beer Portfolios in America, Imperial carries Majority
Zymurgy Magazine, a top publication for beer lovers and home brewers, has recently released their list of top beer portfolios in America. Among the breweries listed that offer products in Michigan, Imperial Beverage carries the vast majority.
Coming soon to Imperial's accounts (through our terrific sales staff) is a packaged "Best Beers in America" kit, complete with Point of Sale, and all the items needed to make an impact on your customers and your profits with this campaign. See the recently published list after the jump.
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Wente and Food Network Collaborate for "entwine"
Wente Vineyard’s deep connection to food, embodied by their own on-site gardens that sustain the offerings of their area restaurant might raise eyebrows for some. If the passion of this family-owned house where delicious, acclaimed wines are born is so food-focused, does it take away from their core vision? Hardly. Instead, it was the
perfect equation for Food Network and its newly conceived wine partnership.
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Mead, A challenging and different Selection
B. Nektar Meadery Now available through Imperial Beverage
Once used as a tonic for its health benefits, mead is perhaps the oldest fermented beverage in the world, but widely unknown. Made from the fermentation of honey and in some cases, other additional ingredients used to impart a greater depth of flavor, the composition of mead depends greatly on the raw materials and their source.
Uniquely, honey varies in color, flavor, and floral quality based on the sourcing bees, their feeding and furrowing habits. Michigan honey, for instance, might impart a certain taste, versus that made by California bees. Certainly the indigenous nature of the plants surrounding the bees’ hive will change the profile of the raw product produced by them.
The remaining ingredients, water and yeast, offer their own variations on the theme.
When tasting a mead, the honey aroma should be dominant, expressing a sweet quality and the aroma of floral nectar.
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